—Listening To Our Members “” Periodically, ACS asks our members: How can we serve you better? We do this through formal surveys, focus groups, ACS Network discussion groups, and informal chats. By listening to you, we learn what you value, need, and like. Earlier this year, more than 24,000 randomly selected members received invitations from me to participate in an online Membership Satisfaction Survey. The survey was conducted under the auspices of the ACS Board of Directors Committee on Professional & Member Relations by market research firm Harris Interactive. The questions were nearly identical to previous surveys conducted in 2004 and 2007, thus allowing us to compare results. ACS members are busy people, yet nearly 6,500 of you took the time to share your opinions. Moreover, because the 2010 survey went to many more people than the 2007 survey and the response rate was also higher, the 2010 survey generated nearly 10 times more responses—1.5 million data points! Let me share some high-level results. My thanks go to ACS staffers Jeff Allum, Gareth Edwards, and Alicia Filson for providing data analysis for this comment.
by Madeleine Jacobs, ACS Executive Director and Chief Executive Officer |
October 11, 2010