—Evonik crowdsources students for new ideas “Web-based search targets the millennials and also serves as a job recruiting tool” Evonik Industries’ North American unit has launched a competition, using the college student crowdsourcing website MindSumo, to gather ideas on friction-reduction techniques for its lubricant additives business. Companies use crowdsourcing sites such as Innocentive and NineSigma to tap experts outside their usual channels. MindSumo specifically targets undergraduate and graduate students for ideas that a firm can leverage and further refine. Other MindSumo users include Microsoft, Avon, and John Deere. A MindSumo challenge is a way of “tapping into the millennial generation,” says Sanjay Gupta, Evonik’s regional head of corporate innovation.
by Marc S. Reisch |
September 26, 2016